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New report published by the EPA

New report published by the EPA

Date: 21 Nov 2022

Climate Change’s Four Irelands: An Audience Segmentation Analysis

The EPA have published a Climate Change's Four Irelands - An Audience Segmentation Analysis following on from the Climate Change in the Irish Mind survey published in 2021. 

The Climate Change in the Irish Mind report is a baseline study of the Irish population's beliefs, attitudes, policy preferences and behaviours regarding climate change. It is the first nationally representative survey of its kind in Ireland, conducted by the EPA in partnership with Yale University in support of the National Dialogue on Climate Action.

This current report takes the analysis a step further by identifying four distinct audiences based on views about climate change among the Irish public and examining the differences and similarities among them. The classification shows that the audiences strongly differ on their knowledge, levels of worry, and willingness to take direct action on climate change. The four groups representing a spectrum of views about climate change are identified as the Alarmed, Concerned, Cautious and Doubtful.