The campaign recognises that the increased tourism and recreational use of our beaches is welcomed but needs to be managed in a way that respects and protects these natural assets. The goal of this campaign to limit the damage to sand dunes from recreational activities along the coastline by raising awareness of the value and need to respect these ecosystems.
…where in the past some may have thought sand dunes were just nice places for the plants and animals, there is a growing realisation they can be a big part of our fight against climate change and storm impacts. Coastal dunes are an excellent, flexible coastal protection. By looking after them, we have a win-win situation.