The Protect Our Dunes campaign was launched in 2021 as part of the inaugural World Sand Dune Day. Since then, it has been delivered annually during the bathing season (1 June to 15 September), building on the success of the original initiative. The campaign aims to raise awareness of the rich biodiversity which lives in the dunes and the coastal protection value of sand dune systems, while highlighting the impacts that recreational activities can have on these sensitive environments.
The renewed Protect Our Dunes campaign places a stronger emphasis on the rich wildlife and unique ecosystems that depend on our dune systems for survival.
Through updated imagery, posters and public awareness materials, the campaign highlights that dunes are not just natural barriers protecting our coastlines from erosion and storms, but also living habitats that support a remarkable variety of plants, pollinators, birds and other wildlife. The refreshed messaging encourages people to see dunes as thriving ecosystems and to empower people to help protect dune systems through:
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Awareness of dune systems and their biodiversity
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Awareness of activities that can damage our sand dunes that include -
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Simple actions we can take to protect them by -
How you can help support the #ProtectOurDunes Campaign
- Follow the #ProtectOurDunes Campaign
- Share on your socials, post using #ProtectOurDunes and Tag
- Keep an eye out for our free community events in the North-West
Campaign Working Group
